There is no aggregation bias: Why macro logit models work

Allenby, Greg M., Rossi, Peter E. . Journal of Business & Economic Statistics 1991. 9 :1-14

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@article{CIS-100057,
  Author = {Allenby, Greg M. and Rossi, Peter E.},
  Title = {There is no aggregation bias: Why macro logit models work},
  Journal = {Journal of Business & Economic Statistics},
  Volume = {9},
  Year = {1991},
  Pages = {1--14},
  Keywords = {Marketing, Scanner data}
}

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